The Arts & Humanities Council of Tulsa announced today the results of a national study conducted by Americans for the Arts on “The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in the City of Tulsa, OK.” This is the first economic impact study of arts and culture completed in Tulsa in ten years.
Tulsa was the only city in Oklahoma to participate in this important study.
Americans for the Arts is a nonprofit organization for advancing the arts in America. Established in 1960, it is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.
This economic impact study focused on small and medium-sized arts and cultural organizations. “We wanted to show just how important all arts and cultural organizations are in our community,” said Ken Busby, Executive Director & CEO of the Arts & Humanities Council of Tulsa.
“In the survey completed 10 years ago, the results were dominated by the largest arts and cultural organizations. We wanted to demonstrate the impact of the small and mid-sized arts organizations, knowing that the results could be multiplied conservatively three times when you include our larger institutions.”
The organizations participating in the survey include: Arts & Humanities Council of Tulsa, The Albert & Hete Barthelmes Foundation, Broken Arrow Community Playhouse, Founders Chorus, Grace Ann Productions, Light Opera Oklahoma, Metropolitan Opera National Council Auditions-Tulsa District, Midwestern Theater Troupe, Sherwin Miller Museum of Jewish Art, Tulsa Ballet, Tulsa Historical Society, Tulsa International Mayfest, Tulsa Performing Arts Center Trust, and Walter Arts Center at Holland Hall.
The results speak for themselves.
Among the fourteen participating organizations, $1.39 Million was generated in 2006 in local tax revenues. Ten years ago, that figure was $1.46 Million, and included twenty-two participating organizations with Philbrook Museum, Gilcrease Museum, Tulsa Zoo, Tulsa Opera, and the Tulsa Philharmonic.
These fourteen organizations also created 708 direct and indirect jobs paying wages of $11.8 Million.
Studies by the United States Chamber of Commerce show a 16:1 ratio for cultural tourism. That is, for every $1 a visitor spends on an arts- or cultural-related activity, the community will receive $16 in additional income – restaurants, hotels, gift purchases, etc. Sports deliver a 3:1 return. For the fourteen surveyed organizations, average attendee expenditures per event for residents were $21.06. For non-resident attendees, expenditures were $44.30.
Funding for this project was provided by the Arts & Humanities Council of Tulsa, which also served as the local project partner and as such was responsible for the local implementation and data collection requirements of the study. Special thanks to the Paul G. Allen Family Foundation, the John D. and Catherine T. MacArthur Foundation, and The Ruth Lilly Fund of Americans for the Arts for their financial support of the national implementation of Arts & Economic Prosperity III.
In 2006, the Arts & Humanities Council of Tulsa served more than 120,000 youth and adults in Tulsa County.