Atari Publishing Tulsa Firm’s Project Runway

Atari Inc. is developing and publishing a series of video game titles based on the pop culture sensation Project Runway, with the initial game in the line developed by Tulsa-based Tornado Studios and expected to be released for Wii in Spring 2010.
Atari announced it has entered into an exclusive licensing agreement with The Weinstein Co. to develop and publish the series of video game titles.
Tornado Studios, a development company spun off from Tulsa-based 2015 Inc., best known for its award-winning title “Medal of Honor: Allied Assault,” announced to the international video game industry earlier this year it was developing its first title.
Originally called “World of Fashion,” the first in a series of mass market games planned by the company, the project is entirely self-funded, said Tom Kudirka, president of Tornado Studios, 7134 S. Yale Ave., Ste. 520.
The Project Runway video game will put players in the role of an aspiring fashion designer. Similar to the show, players will be presented with different challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board accessory. Capturing the true essence of Project Runway, the title will feature the show’s talent.
“The opportunity for Project Runway, the quintessential fashion brand and a pop culture phenomenon, is huge in the video game segment,” said Jim Wilson, CEO and President, Atari Inc. “Consumers will have the opportunity to not only exercise their creativity as an up and coming fashion designer, but also enjoy the fun of walking the runway on the Wii balance board.
Unique features of the Project Runway video game will include: an interactive garment studio, a fashion career mode, hair and make-up studios, a Wii Balance Board-compatible catwalk game and a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer. All fun and family friendly game features are based on the content from the show.
The Atari-The Weinstein Co. Project Runway video game deal comes on the heels of record-breaking ratings for the new season of the critically acclaimed, Emmy nominated hit series.



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