Beautiful Brands Franchising in Mid-East, North Africa

Beautiful Brands International announces a 120-unit agreement with Saudi-based, United Food Co. to begin franchising FreshBerry Frozen Yogurt Café to the Middle East and North Africa.
The landmark deal, BBI’s largest franchise agreement to date, is FreshBerry’s first international franchise agreement.
United Food opens six stores this summer.
The Middle East partnership brings healthy frozen treats to an untapped market, said David Rutkauskas, Beautiful Brands founder, president and CEO.
“We recognize this as a tremendous opportunity to grow our brand internationally and deliver the unique taste of FreshBerry to millions of new fans,” he said.
Tulsa-based BBI, marking 25 years of restaurant franchising experience, recently signed the landmark agreement with United Food, a leading restaurant multi-unit operator based in Riyadh, Saudi Arabia. The deal will implement franchise development in Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, the United Arab Emirates, Jordan and Egypt.
BBI also announced further plans to grow FreshBerry domestically via its Beautiful Brands International franchise development division. The move is part of an ongoing strategy to expand in markets in New York City, Orlando, Houston, Dallas, Los Angeles County, Tulsa, Orange County, Reno, Chicago, and Charleston. Beautiful Brands reported a record first quarter and the company states the second quarter has been just as strong.
“There’s no question FreshBerry has international consumer appeal and strong global brand potential,” explained David Rutkauskas. “We are absolutely thrilled to partner with the United Food Company. They are clearly recognized as one of the leaders in international franchise food operations, holding a master license and providing support for the Pizza Inn brand across the Middle East, North Africa and Asia regions.”



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