Creek Nation Casino – Tulsa was recognized as the recipient of three Romero Awards at a special awards breakfast at the fourth annual Casino Marketing Conference on Thursday, July 19, 2007 at Paris Las Vegas.
The casino earned a Gold Romero in the “Email Marketing” category for large casinos with its 2006 Tulsa State Fair – Swipe in to Win Email Extravaganza. Fair guests entered their information at the casino’s booth electronically via kiosks, designed to increase the casino’s email database, conduct a fact-finding survey, and entice guests to redeem their guaranteed prize vouchers at the casino. The kiosks were then brought back into the casino for the remainder of the month for a similar on-floor promotion. The promotion generated an additional 3,400 email addresses to the database in October 2006.
The casino’s first annual Native Fall Music Fest in November 2006 earned a Silver Romero award in the “Public Relations” category for large casinos. The one-of-a-kind three day festival featured the musical talents of 16 national and local Native American groups and offered the Tulsa community a place to celebrate the Native American culture and traditions during Native American Month. The successful Native Fall Music Fest is anticipated to become an annual event, with preparation well underway for the 2007 event in November.
The casino also took home a Silver Romero award in the “Web Site Marketing” category for large casinos with its MySpace @ Midnight promotion. The casino was the first in the Tulsa market to use the popular online tool to target a younger demographic and advertise to the nearly 200 million members of the site at no cost. By awarding customers for interacting with the casino online by printing out their page for extra entries, the casino developed a unique way to attract customers to the casino.
The Romero Awards are named after casino marketing pioneer and author John Romero and honor casinos throughout the gaming world that best fulfill the spirit of Romero’s 45-year crusade for effective, measurable and accountable casino marketing expenditures.
The judging panel, chaired by John Romero, consisted of four casino marketing professionals with over 100 years of combined experience in the field. Diamond, Gold, Silver, and Honorable Mention winners were selected from nominations over a diverse group of international companies in a variety of important marketing categories.
Creek Nation Casino – Tulsa was awarded the prestigious Diamond Award last year in the Casino Floor Promotion category for small/mid-size casinos for its $250,000 American Dream promotion. The casino moved up to the large casino category for the 2007 awards, after an expansion increased the facility’s size to include over 1,000 gaming machines.