Dream It, Do It

There was a time when animation was considered kids’ stuff, limited to studios like Pixar and DreamWorks.
David Keesee, president and CEO of 3Dream Studios, aims to change all that, using three-dimensional animation to enhance marketing and Web experiences.
Self Starter
Keesee was working for a company that produced driving simulator films when he first fell in love with animation.
“We started using a lot of animation because it was a lot safer than trying to film driving scenarios live action,” he said. “It was 1993, and nobody was really doing animation yet.”
Coming from a business background, Keesee had no animation training. So, he bought a computer and some low-end software and taught himself.
From there, Keesee built a company from the ground up, starting in his home and growing steadily until he sold it last year. He declined to name the other company.
Now with 3Dream Studios, he is starting over again.
The company employs three, including Keesee, and is still moving into its offices at 7711 E. 111th St., Ste. 125, just off the burgeoning Memorial Corridor.
“This company is a little more broad in its thinking,” Keesee said. “We want to help clients build the ideas and strategies that form the bridge between dreaming and doing.”
Easy Target
Some would say that, due to the economy, now is hardly the best time to start a business. Keesee disagrees.
“For what we’re doing, now is the perfect time,” he said. “The Web is a more affordable business tool than anything else, and people are starting to pay more attention to it.”
Keesee said one of the main keys to a successful Web site is correctly targeting its features.
“The theory used to be to make the site accessible to everyone,” Keesee said. “We take a more targeted approach.”
Part of that targeted approach is employing broadband maps to determine how much connection speed a site should require.
“If all of your target market is somewhere where there isn’t broadband access, then your site shouldn’t take a ton of connection speed to load,” he said. “But if the bulk of your business is, say, downtown, then you can really create a rich Web experience with a lot of animation. Why penalize everyone else for the one guy you’ll lose because he can’t access the site?
Are You Experienced?
3Dream Studios specializes in smooth, movie-trailer-like animated sequences that have so far been heavily used by architecture firms.
“A lot of architecture firms may have in-house 3D software, but the result is usually very choppy and technical,” Keesee said. “We take our production backgrounds and give it a smooth, cinematic feel. We want to get you emotionally intertwined with the project.
“The definition of animation is basically trickery of the eye. The more you immerse people, the more they buy into it.”
In order to immerse viewers, the company employs cinematic scoring, sweeping areal shots and even live human actors who have been recorded in front of a green screen and then imposed into the scene.
A New Frontier
Beyond producing dramatic renderings and video, Keesee and crew are pushing business into a whole new realm, the 3D Web Front.
The product will give the look and feel of a physical location without the rent.
Already employed minimally on sites such as www.puppyhollywood.com, a pet-owner match-making service of sorts, Keesee hopes to fully launch the product as early as this month.
“We have some domains set aside to produce examples for potential clients, and we hope to really kick up our marketing efforts in the next few weeks,” he said. “This is the next niche that we hope to carve out.”



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