FreshBerry Lands Cafes in New York City, Orlando

Beautiful Brands International signs two franchise agreements to open FreshBerry Frozen Yogurt Café in New York and Orlando.
“Camille and I are thrilled we can bring FreshBerry Frozen Yogurt Cafés signature flavors to a new customer base in the Big Apple and Orlando,” said David Rutkauskas, Beautiful Brands founder, president and CEO. “I believe we’ve carved a well defined niche in the frozen yogurt category which will translate very well in these two markets and while we continue to pursue a positive earnings trend.”
BBI entered into an agreement with Ricardo Barillas to develop two cafes in the Orlando area within two years. The agreement identifies Barillas’ territories as the University of Central Florida area, the Sand Lake Road and Bay Hill areas, Winter Park, a suburb of Downtown Orlando, and The Mall at Millenia area. The first Orlando area location is slated to open in August.
“I chose to invest in FreshBerry because there is nothing like it in the market, anywhere,” said Barillas. “My ultimate goal is to open cafés throughout Florida, and introduce the Signature Tart and Decadent Dark Chocolate flavors to frozen yogurt cravers and healthy conscious customers statewide.”
BBI has also signed an agreement with Hassan Ebraheim, a restaurant industry veteran and entrepreneur, to open the first FreshBerry Frozen Yogurt Café in New York City. The new store location will be in the 3rd Avenue and 26th – 27th Street area of Manhattan and will open in May.
“I personally believe FreshBerry will be huge,” said Ebraheim. “I wanted to invest in a healthy and delicious concept with a streamlined and profitable business model. There’s no question that when customers get a taste of the FreshBerry flavors, especially the Mango, Strawberry, and Signature Tart, they’re going to be thrilled with this healthy, delicious frozen treat.”



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