Herrold Herrold, Sneed Lang Merge

The merger of Tulsa law firms Herrold Herrold & Co. PC and Sneed Lang PC has created a synergy that is taking the firm to an expanded level of service for a growing client base, the principals said.
Effective July 1, the merger of Herrold Herrold & Co. PC with Sneed Lang PC to form Sneed Lang Herrold PC places the firm among the top 15 largest law firms in Tulsa, according to the Tulsa Business Journal’s Largest Law Firms list (pages Focus 3-4).
With 17 attorneys, Sneed Lang Herrold is tied for 12th place on the list, which is ranked by number of lawyers in Tulsa.
“By blending our two firms together, we give our clients access to a larger, more experienced pool of legal talent and in a greater diversity of practice areas. These we can strategically deploy to meet the unique needs of a specific case or issue as it arises,” said D. Faith Orlowski, the firm’s president. “On those very large and challenging projects, the merger allows us to rally our resources to tackle multi-faceted issues and ensure our clients come out ahead.”
“We are a full-service firm,” said David Herrold, the firm’s vice president of finance. “With this combination has come a lot of diversity in our practice areas and our capabilities as well as our client base. A much more expanded practice, yields an expanded client base, so we can serve many more firms than we could have in our firms alone separately.”
Based on the top floor of Williams Center Tower I at 1 W. Third St., the firm, offers local, regional, national and international clients services in civil litigation, trials and appeals, oil and gas law, business organization, transactions and securities, Native American law and gaming, banking law, lender liability and creditor’s rights, family law, entertainment and sports law, white collar criminal defense, labor and employment law, estate planning, wills and trust, probate and guardianship, products liability, catastrophic injury and class actions.
“We believe the merger gives our clients the range of services, experience and capabilities of a firm double or triple the size of what we were before the merger, and it increases our abilities to be responsive and cost conscious, while retaining the personalized attention of the small firm,” said Herrold.
Despite the soft economy, firm leaders anticipate continued growth for 2009 and beyond.
“Our business is fairly elastic, meaning we tend to see a need for legal services during good times as well as rough periods in the economy,” said Herrold. “Given the current level of activity, it wouldn’t surprise me if we moved forward with adding key employees or practice groups within the first year after the merger.”
With 14,000 SF under lease, the merged firms have filled the space originally occupied by Sneed Lang. The firm has an option on an additional 3,000 SF, filling out the top floor of the Williams Center Tower I.
“As soon as we let the dust clear on this part of the merger, there are still some areas where we would like to add some people, not to mention that when you add two businesses that were both profitable and prospering alone, the synergy increases so much, that it just causes more work to be generated from other clients coming in here,” said Orlowski. “In addition, because we can offer such a broad spectrum of service now, existing clients want us to do more.”
Before merging, the firms were of comparable size and in need of additional resources to handle growing case loads.
Orlowski said when the firms began discussing the possibility of a merger 10 months ago, they discovered an increasing number of matching needs and similarities in business philosophies.
“We had several types of relationships that played into themselves,” she said.” We had people that had worked with each other on opposite sides of cases, we had people that used to be in the same firm together in a prior life, we had people that went to school together,” in addition to interactions through the bar and other professional organization.
“It was only when we first started talking that we realized that we had so many other things in common,” she said. “It was a situation where the planets really were coming into alignment because we had more work than we could do, yet we didn’t have the areas of practice alone, and it seems that when we added the firms together it solved numerous problems.”
Combining the teams has “fostered collaboration between attorneys and staff that strengthens their respective practices,” said G. Steven Stidham, the firm’s vice president of operations. This, in turn, “enables our firm to service a much larger legal community with an eye toward maintaining a personal touch and cost-effectiveness.”
Herrold Herrold & Co. was established by brothers Don and Jack Herrold in 1983 as a full-service firm emphasizing business, insurance, real estate, civil litigation (trials and appeals), medical malpractice, business organization and transactions and estate planning. Sneed Lang was founded in 1970 by the late James Sneed and James Lang, representing Fortune 500 companies including of oil and gas companies, businesses and individuals charged with white collar crime, injured plaintiffs, insurance companies, Native American interests and other entities and individuals.
“We are thrilled to enter the next stage of our adventure in Tulsa with renewed vigor,” said Orlowski. “This merger gives us the experience and the platform of an older firm with the energy and enthusiasm of a new one.”
Part of that advantage came in the form of a management committee that combined the talents and experience of the management systems of the original firms.
In addition to Orlowski, David Herrold and Stidham, other corporate officers include Jack N. Herrold, executive vice president, and Donald E. Herrold, secretary and general counsel.
“It works out great because there is always someone here to help with our office administration and it frees us up to do some of the community stuff that we do,” Orlowski said.

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