Tulsa-based VYPE today announced the addition of four new franchise markets for its local high school sports magazines including Central Arkansas, Raleigh/Durham, Greater Dallas and NW Houston. The new markets will bring VYPE High School Sports Magazine to over two million potential readers.
“The Little Rock metro area has been in need of a community-building publication such as VYPE High School Sports Magazine,” said Rhett Lashlee, market director of VYPE High School Sports Magazine: Central Arkansas.
“Raleigh, Durham and Chapel Hill have a long history of celebrating high school sports and athletes,” said Richard M. Williams, publisher of VYPE High School Sports Magazine: Raleigh/Durham/Chapel Hill. “We are excited to play a leading role in providing an outlet to capture the passion and excitement of sports to both our local advertisers and our high school athletes.”
Each location will also launch a regional section on VYPE.com—which will provide an interactive, positive environment for local students to exchange ideas, post highlights, share accomplishments and track what other student athletes from across town or across the nation are doing. VYPE.com includes interactive games, contests and message boards, along with real-time stats on local teams, players and games.
“Our VYPE High School Sports Magazine franchise creates an opportunity for positive community building at over 100 high schools in the Greater Dallas metropolitan area,” said JD Sanders, president of both VYPE High School Sports Magazines: Dallas and Collin County.
“As the first of four franchises in the Houston area, we are excited to launch our first publication in NW Houston,” said Matt Malatesta, market director of VYPE High School Sports Magazine: NW Houston.