Tulsa Business Journal: Tell us a little bit about your business. When did/will you start it? Why? What is the overall mission of your business?
LTC Education Station: LTC Education Station, founded by Cathy Abram and Kathy Eckenrode, will be a Web-based adult education company specializing in health care continuing education modules.
The company offers health care providers a reliable, high-quality alternative to in-house resources for direct care certification, performance improvement, skills training and quality assurance.
We bring training to the employee using educational tools, such as realistic web-cam presentations, workbooks, interactive computer programs, and newsletters. We get the employee up to date on the latest techniques used, learning at their own pace, and review modules as often as they wish.
TBJ: If you have not yet started your business, do you have a timeline for when you will start it?
LTC: LTC Education Station will begin by providing multiple training services for health care providers and public agencies in the areas of Geriatric and Developmental Disabilities Care and Service Coordination, but will later progress and diversify into Case Management, Clinical Therapies, and a multitude of supportive and more specific concepts. These concepts may range from Health Care Business Practices, Health and Wellness Promotion, Specific Disabilities and Treatments.
TBJ: Have you started a business before?
LTC: Cathy Abram has a sole propriety business, Trainer on Demand, which specializes in onsite training in health care, construction, and industry.
TBJ: How are you funding your business?
LTC: LTC Education Station will be priced as an individual annual subscription. This will include unlimited access and unrestricted participation. Sales are estimated to be substantial and an excellent cash balance in the first year. As we grow, we plan to seek grants and sponsors from various foundations for innovative programming.
TBJ: Where would you like to take your business in the next year?
LTC: In today’s volatile and competitive environment, it is becoming increasingly essential for LTC Education Station to concentrate on our core activities so as to gain and maintain a competitive edge. Currently LTC Education Station is pursuing strategic alliances with organizations that have expressed interest such as Vo-Tech, and Oklahoma University and East Central University. We are also looking at establishing alliances with several professional organizations that complement our target market.
TBJ: In the next five years?
LTC: Our plan is to systematically venture into multiple training modules in different specialties of health care. We envision new and innovative strategies for adult learning.
TBJ: What do you hope to gain from participating in the Spirit Award?
LTC: Networking opportunities, strategic planning assistance and access to capital are just the beginning of the innovative support systems offered by the award.
TBJ: How important has the Spirit Award been in encouraging you to try to start a business?
LTC: We talked of a training business but never put a plan into action. The Spirit Award encouraged us to implement our plan. The support of the business community is a benefit that will be immeasurable. It has been motivational to have your hometown encourage entrepreneur spirit and offer business exposure to experts in the community.