Put It in the Bank: New Name, Same Ownership

What’s in a name? It’s a classic question, but one that for the past three years has carried a little extra weight in LaTaunya Williams’ world.
Williams, vice president and Marketing director at Arkansas Valley State Bank, expects to unveil a new name and logo today: Arkansas Valley Bank, or AVB.
The change comes from confusion among customers that the bank, Williams said. The bank is Oklahoma-based and named for the Arkansas river valley in which it is located. Some believed the bank had its headquarters in Arkansas — due to the presence of the word ‘state’ in the bank’s name.
“We did focus groups with members, non-members and the whole gamut of people, and it turned out exactly like we thought it would: People were confused,” she said.
Once the name change was approved, cost became a factor. Every card, check and piece of signage, anything bearing the old logo, had to be changed, Williams said. The changes were accomplished using only the existing marketing budget, by reducing advertising to virtually nill.
Overall, Williams is pleased with the results.
Williams is excited to see the new logo and Web site push the brand forward. She emphasized, however, that the name was the only change the bank is making.
“Be assured that we are the same family owned Oklahoma bank that has been here since 1905.”
An unofficial Tulsa Business Journal survey shows Tulsa’s fitness industry is experiencing a boomlet.
This year, Gold’s Gym opened a 44,850-SF location in the former Mervyn’s department store at 6612 S. Memorial Drive. Gold’s plans another location, set to open sometime next year.
Life Time Fitness broke ground on a proposed 110,000-SF facility toeing the Tulsa-Bixby line at 10642 S. Memorial Drive. FCA Construction, the company’s wholly owned subsidiary, was granted a building permit estimating the facility’s cost at $14.76 million.
Another fitness industry up-and-comer, Tulsa-based GoFit, plans to complete its new $3 million headquarters in northeast Tulsa by December.
The company manufactures and distributes hand-held exercise equipment. Go-Fit plans to double their staff over the next several years.
Can you imagine, as an organization, building your entire annual budget around the income from one hangar dance? That’s exactly what the Commemorative Air Force Spirit of Tulsa Squadron will do with its Seventh Annual Celebrate Freedom Big Band Hangar Dance and Aircraft Display.
Jim Mills, a CAF Tulsa volunteer, says the hangar dance, which is the organization’s only fundraiser. Is responsible for providing the funds that will pay for the organization’s annual expenses, which include hangar maintenance, aircraft restoration, a cadet program and the event itself.
“So far, we’ve made money every year,” Mills said. “But it takes a lot of money for us to operate.”
CAF Tulsa does receive some individual and corporate donations, but most of its annual funding comes via this fundraiser.
The event is Saturday, Nov. 8, and tickets are $20 for the daytime activities and the dance; $5 for the daytime activities only and $17.50 for the dance only, are on sale now at caftulsa.org or by calling 794-4182.
The event takes place at CAF’s hangar at the Tulsa Technology Center, Jones-Riverside Airport, 801 E. 91st St. near Jenks.
Celebrate Freedom begins a day of family-friendly activities at 10 a.m. with the Wings and Wheels program. Visitors will have the opportunity to view historic aircraft displays until 3 p.m.
Rare military trainers and fighters, from WWII through Vietnam, will be on display and performing exciting flyovers. The Oklahoma Motor Pool will be present in uniform with WWII jeeps and trucks, a 1940s-style movie theater will show newsreels, period cartoons and a full-length feature film.
Celebrate Freedom continues into the night with a 1940s hangar dance. Doors open at 5 p.m., and patrons can bid on silent auction items, shop at the PX and grab a bite to eat at Rosie’s Canteen – or pre-order a catered chicken or BBQ dinner.
A musical “preshow” features local talent from 5:30-6:30 p.m. A patriotic salute begins at 6:30 p.m., with singers and local JROTC groups. From 7-10 p.m., the 18-piece Sounds of Music orchestra and vocalists will fill the hangar with1940s music.
The dance floor gets hopping as swing dancers in period dress add to the ambiance. Every dance ticket gets reserved seating at a table.
Dress is casual, military, ‘40s-themed. Tulsa Technology Center is handicap accessible and an alcohol and tobacco-free facility.
Last year, Mills said, CAF sold out of its allotted 1,200 tickets. He said he expects there will be 1,200 or more tickets available for this year’s event.
“(At the event), we honor all veterans of all wars and all war workers,” Mills said. “We’d love for younger people to come and understand (how hard veterans have fought).
“I’ll use World War II as an example,” Mills continued. “(That war) took extreme cooperation and unity, and I think that’s sometimes forgotten by the younger generation.”
For more information about the event and CAF Tulsa, go to caftulsa.org.
The Addison Group announced the opening of its new Administrative Division in its Oklahoma City office.
Since 2002, The Addison Group has made connections between talented, motivated professionals and dynamic, successful businesses and organizations. The Addison Group has maintained three divisions in its Oklahoma City office: Finance, technology and engineering. The new Administrative Division will connect professionals in support, office management and executive assistant experience with existing and new business clients.
“This new administrative service is a direct response to the needs of our Oklahoma City clients,” said David Moore, co-founder of The Addison Group. “We feel this new division is a perfect complement to the other staffing solutions and services we offer.”
In an effort to combat Oklahoma shortages in math, science, foreign education, reading, and special education, Oklahoma State University’s College of Education is participating in a new U.S. Department of Education federal grant program designed to make a college degree or licensure program more affordable for current and future teachers.
The new Teacher Education Assistance for College and Higher Education Grant Program provides grants up to $16,000 for undergraduate students and $8,000 for graduate students to cover the cost of tuition and other school-related expenses.
Dr. Jamie Van Dycke, assistant professor and program coordinator in the OSU College of Education, said she is excited about the TEACH program and the opportunities it will provide for students at OSU-Tulsa and OSU-Stillwater.
“Students will have the funding they need to pursue the undergraduate and graduate coursework needed to become both highly qualified and highly trained,” Van Dycke said. “We want to fill our shortage gaps in education and special education with teachers who will stay the course and make differences in lives. We expect TEACH grants to help meet that mission.”
Low-income schools are those schools that have a 30 percent reduced or free lunch count or higher.
The Tulsa Library Trust recently received a $3,000 grant from Target continuing its support of the family literacy project “Read to Me and I’ll Read to You,” offered by Tulsa City-County Library’s Ruth G. Hardman Adult Literacy Service.
“We are thrilled to have Target’s continued support of this project,” said Kathy Horne, family literacy specialist. “Starting at birth, children need caring adults reading aloud to them as frequently as possible so that they will be ready to read when they start school.”
Through the project, Horne conducts workshops for parents of infants through early primary years. Parents who attend a workshop receive printed information on the importance of reading to children, tips and techniques to help make reading aloud fun and educational, and new age-appropriate paperback books to take home and read aloud with their children. She offers the workshops at preschools, day cares and other organized parent groups.
This grant is part of ongoing efforts by Target to strengthen families and communities throughout the country.
Since opening its doors, Target has given five percent of its income to organizations that support education, the arts, social services and volunteerism, translating to $3 million every week.
As reported in TBJ’s Regional Report in the October 13 issue, Cherokee Nation Enterprises, a wholly owned corporation of the Cherokee Nation, along with Acorn Growth Companies, acquired the Alabama-based Aerospace Products S.E. Inc.
David Reynolds of Gear Up Tulsa aided Cherokee Nation Enterprises in closing the deal with APSE to acquire company. That information was not made available to TBJ at press time. ?′

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