Rex, Xposure Join Forces

Rex Public Relations and Xposure, a PR firm and magazine publisher dedicated to “diversity communications,” recently formed a strategic partnership they say will enable them to grow their visibility to minority-owned businesses.
“With the fast-paced growth of minority buying power, it just makes sense to capture a percentage of the minority dollar,” said Ryan Rex, chief executive of Rex. “Xposure is highly engaged in minority markets across the state. By forming a strategic partnership, our firms offer needed resources to assist Oklahoma businesses in competing for those dollars.”
According to a study conducted by The University of Georgia, Oklahoma minorities possess a combined buying power estimated at $22 million. From 1990 to 2008, the state’s Latino buying power increased 10 percent, compared to a 146-percent increase in the buying power of white Oklahomans. The state also has the second largest Native American market in the nation.
Risha Grant, founder and president of Xposure, said companies that don’t embrace minority clients and customers will become “obsolete.”
In north Tulsa, a nearly $280 million opportunity gap exists as demand outweighs supply, according to a recent study by Nielsen Claritas, a national provider of syndicated surveys and databases of consumer behavior. While consumer demand is more than $609 million annually, a supply of only $330 million exists.

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