Securian Advisors MidAmerica Seeks More Women

With more women making more of their own financial decisions and many of them preferring a female over a male adviser, Tulsa-based Securian Advisors MidAmerica is seeking to adjust its gender balance.
“Women are more committed to doing business with other women,” said Joe Wilburn, managing partner for Securian Advisors MidAmerica, 7633 E. 63rd Place, Ste. 450. “That is a trend we see today.”
“They would rather have that because they feel like they are making more of their financial decisions,” he said. “And it’s not going to slow down. There are more women who have to make decisions because through divorce or widowhood or their personal choice they don’t have anyone else.”
Plus, flexibility and earnings potential could make financial adviser a desirable career choice.
A survey from Money magazine and ranked “financial advisor” as the third best job in America, based on growth, compensation and job satisfaction.
“There is tremendous opportunity for the right people to be successful,” Wilburn said.
Securian Advisors MidAmerica has six female advisers on its team of 55.
“We want to level the playing field and have our adviser base be more reflective of the population,” he said.
“Only 20 percent of the nation’s financial advisers are women – which is fine. That is just a statistic sitting out there,” Wilburn said. “But the population is what is changing, and so to keep up with it, you don’t want to be behind the eight ball.”
He said his goal is to hire 3-4 new women advisers a year.
A survey by Opinion Research Firm and Securian Financial Group reinforces the demand for female advisers. Women surveyed who are currently without advisers and who have a gender preference indicate that they would prefer a female over a male adviser by almost three to one (27 percent vs. 9 percent).
Securian Advisors MidAmerica, which has offices in Iowa, Arkansas, Kansas, Missouri and Oklahoma, has $500 million under management, Wilburn said. ?

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