StreetMavens Organizes Local Input

Tulsan Matt Swezey saw what was happening on the many social Web sites and wondered how to organize it. He noticed the real-time information streaming from the various social networking sites were not particularly useful in raw form.
“We thought the best way to organize it was on a local level, allowing people to see what others around them are doing in real-time,” Swezey said.
Swezey, president of MDS Media Group, created StreetMavens. It is focused on small and local business and is all about spreading a message on a citywide level. Unlike other social media sites, a user is not required to have a large “following” to get their message out to massive amounts of people.
A person may post information in any city available on the site.
“Our main goal is to be the go-to source for live information about what is happening in your city,” Swezey said. “We are continually developing new features and functionality to improve the usefulness of our service.”
StreetMavens just added the Ping.fm service, which gives the ability to update multiple social networking site at the same time. Some recently added features for Twitter users include the ability to “ReTweet” or reply to other people on Twitter.
“Also, with your Twitter account connected, you can view your own Twitter timeline and @replies directly through our site,” he said.
Plans for the future include developing mobile and desktop applications, adding support for common interest groups, and continuing to make StreetMavens a marketing tool for local businesses and a way to stay in touch with friends and family. The Web site is http://StreetMavens.com.
Say Cheese
The BOK Center, 200 S. Denver, will publish a one-year commemorative book to celebrate its first year in business, and, in doing so, the Center is asking for photos from patrons of BOK Center events.
The photos may be of an artist’s appearance at the BOK Center or of the provider attending an event, sources from the BOK Center said. The BOK Center has established a Flickr.com account to accommodate the submissions.
Those wishing to submit photos may visit www.bokcenter.com for instructions on how to submit their photos through Flickr. Photos may also be e-mailed to photos@bokcenter.com.
All pictures submitted on Flickr.com will be available for the public to view and have the chance to be included in the commemorative book or on the BOK Center Web site.
CPI Employees to Take Furlough
Community Publishers Inc., parent company of the Tulsa Business Journal, announced April 27 that it has asked its employees to take a five-day unpaid furlough between May 1 and July 31.
The cost-cutting move was prompted by declining advertising revenues related to the national recession. The furlough affects all employees, including senior management and the home office.
“Our Neighbor Newspaper division, including 23 daily, semi-weekly and weekly newspapers in Arkansas, Missouri and Oklahoma, has seen significant revenue and profit declines over the past year,” said Steve Trolinger, president of CPI. The advertising declines have been sharpest in the auto and real estate sectors.
“As the economy improves, probably in 2010, we expect to grow again,” he said.
Furloughs and other personnel cutbacks have been implemented widely across the newspaper industry in the last year, as well as in other businesses hard-hit by the economic downturn.
“Making the decision to implement this program has been one of the most difficult in our 27-year history,” Trolinger said. “Unlike many newspaper companies across the nation, though, we have had no layoffs and hope to avoid them.”
CPI, which is privately owned, has more than 315 employees.
The company’s commercial printing business, Nowata Printing, with plants in Springfield, Mo.; Harrison, Ark.; and Nowata, has experienced smaller revenue declines and has actually increased profits due to falling commodity prices and through expense control.
“I cannot say enough to express our appreciation for the dedication and effort of our people during this difficult time,” Trolinger said.
Company officials stressed that CPI’s problems stemmed from advertising revenue, traditionally vulnerable to economic fluctuations, and not readership. Readership of its papers in print and online is larger than any time in its history.
“Because Neighbor Newspapers are hyper-local community newspapers generally located in suburban markets, we remain the main source of news, advertising and community information, which has kept our audience strong and growing,” Trolinger said.



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