Strong and Growing

While many in the real estate market seem to be cowering in the face of doom and gloom recession headlines, Sheryl Chinowth seems a bit more confident.
And with good reason: Chinowth and Cohen Realtors, the residential and commercial real estate firm she co-owns with her husband, Lee Cohen, finished last year with a 16-percent increase in revenue over 2007 and what Cohen estimates as at least a three-point gain in market share.
Furthermore, since opening just four and a half years ago, the firm has expanded its operation from 25 agents to 310, 260 of which are full-time employees. They also have 20 office staff.
“We really believe our growth is going to continue,” she said. “It’s like one of our agents told me the other day, the Chinowth and Cohen market is doing fine.”
Knowledge is Profit
Chinowth said the main factor that sets the firm apart is knowledge of the market.
“You have a firm here where both of the owners grew up in real estate families, and both of us have also been top producers,” she said. “Some companies just are run by people who have never been agents themselves, they just don’t have the knowledge of the industry it takes to move ahead.”
She and Cohen are trying to expand that knowledge.
“Lee and I do research across the country so that hopefully we have a good handle on what’s coming down the road before it gets here,” Chinowth said.
The pair will get a hand in that research now, having been recently inducted into the Leadership Council, a prestigious real estate CEO exchange group.
Founded in 1987, the Leadership Council meets twice per year for an idea sharing session and comprehensive review and critique of the host member’s company.
“Most of the firms that are in this organization have been around for decades,” Chinowth said. “It says something about us that such a young company has been voted into such an elite group.”
Chinowth and Cohen are doing their best to pass that knowledge down to their agents, offering a slew of courses and seminars.
“We have two full-time trainers on staff, and we have 52 classes running on a continuing basis,” she said. “We want our people to have access to the latest technology and techniques.”
Mega Marketing
Even more than education, Chinowth and Cohen’s success could be chocked up to tremendous marketing efforts.
“We have one of the best PR and marketing staffs in the industry,” Chinowth said.
In an effort to stay on the leading technological edge of their industry, she and Cohen have turned to the Web as their marketing front-line.
“We have the fastest-growing real estate Web site in the industry,” she said. “We are the only real estate web site with a blog on the front page. Most companies say, ‘Hey, you want to blog, fine, make a blog.’ We want our people all contributing to one blog for two reasons: so they don’t have to write an entry every day — they can be selling instead — and so our customers can read it. They get a flair for what our associates are like, and it keeps people coming back to the Web site.”
The company also shows all of its listings, interspersed with small featurettes on buying, selling and market trends, on a slickly-produced cable and broadband broadcast, publishes its own real estate magazine, and has a kiosk set up in the Woodland Hills Mall next to Starbucks.
“We found that when people walk into the mall, they tend to have a purpose, and usually pass kiosks set next to the entrances,” Chinowth said. “Where we have our information set up, we have sort of a captive audience.”
While these extensive marketing efforts are certainly not cheap — Chinowth wouldn’t reveal how much the company spent on marketing, but said it was “probably more than anyone else” — it achieves its purpose.
“We want to have a constant stream of information available to people,” she said. “The less marketing our agents have to do, the more they can be out selling, and the more successful they can be at it.”
Transactions
Brandy Vowell purchased 0.32 acres at 521 E. Main in Jenks for $158,500. The sellers were Travis and Christine McMillan of Tulsa. Tony Aaronson with CB Richard Ellis/Oklahoma represented the buyer and Lance Willard with McGraw Davison Stewart represented the seller.
***
Dylan D. LaFevre dba DotCom Equipment leased 4,000 SF at 10011 E. 52nd St. The landlord is Southplace Properties LLC. Monty Berry, CCIM of NAI Commercial Properties handled the transaction.
***
QuickCity Inc. leased 487 SF at Brittany Square Building, 2840 S. 51st St. The landlord is Brittany Square LLC. Monty Berry, CCIM of NAI Commercial Properties handled the transaction.
***
Heartland Nurse Service Inc. leased 2,694 SF at Brittany Square Building, 2840 S. 51st St. The landlord is Brittany Square LLC. Monty Berry, CCIM of NAI Commercial Properties handled the transaction.
***
Basket of Dreams Inc. leased 2,216 SF at Harvard Center, 3316 E. 32nd Place. The landlord is Harvard Investment Co. LLC. Monty Berry, CCIM of NAI Commercial Properties handled the transaction.
***
Bearwood Concepts Inc. leased 43,995 SF at 6202 E. 30th St. Dwayne Flynn, SIOR, CCIM, Bill Mizener, SIOR and Shawna Hale with CB Richard Ellis/Oklahoma represented the landlord and John Williams with John Williams Co. represented the tenant.
***
Perrine, McGivern, Redemann, Reid, Berry & Taylor renewed its lease for 12,727 SF at Boulder Towers, 1437 S. Boulder. Terry Payne, SIOR and Peggy Davis with CB Richard Ellis/Oklahoma handled the negotiations.
***
Centex Periodicals Inc. leased 5,885 SF at Expressway Center, 3627 S. 73rd East Ave. Bob Pielsticker, SIOR and Brian Hunt, CCIM with CB Richard Ellis/Oklahoma handled the negotiations.
***
Global Financial Aid Services Inc. leased 5,682 SF at Union Pines, 4700 S. Garnett Road. Mary Martin, SIOR, CCIM and Terry Payne, SIOR with CB Richard Ellis/Oklahoma represented the landlord and Dan Arnold with Henry S. Miller represented the tenant.
***
Quality P.C. renewed its lease for 2,734 SF at Shannon Square, 9435 E. 51st St. Jim Brown, CCIM and Stacie Stuart with CB Richard Ellis/Oklahoma handled the negotiations.
***
Allstate Insurance Co. renewed its lease for 1,930 SF at Corporate Place Office Building, 5800 E. Skelly Drive. Mary Martin, SIOR, CCIM with CB Richard Ellis/Oklahoma handled the negotiations.
***
MidWestern Meat Market renewed its lease for 1,500 SF at Metro Warehouse, 5616 S. 122nd E. Ave. Tom O’Brien, SIOR, CCIM, Matt Klimisch, SIOR, CCIM and David Glasgow with CB Richard Ellis/Oklahoma handled the negotiations.
***
Above It All Roofing & Construction leased 1,000 SF at 7743 E. 38th St. Shawna Hale with CB Richard Ellis/Oklahoma handled the negotiations.
***
Integricomm leased 1,000 SF at 7743 E. 38th St. Shawna Hale with CB Richard Ellis/Oklahoma handled the negotiations.
***
Supply One Oklahoma City Inc. leased 30,000 SF at Airpark Distribution Center I, 11401 E. 27th St. North. Tom O’Brien, SIOR, CCIM, Matt Klimisch, SIOR, CCIM and David Glasgow with CB Richard Ellis/Oklahoma handled the negotiations.
***
D’Vontz renewed 8,800 SF at Tulsa Business Park, 7206 – 7208 E. 38th St. Jamie Hill, SIOR, CCIM and Brian Hunt, CCIM with CB Richard Ellis/Oklahoma handled the negotiations.
***
Plastic Supply & Fabrication renewed its lease for 8,250 SF at Tulsa Business Park, 7326 – 7328 E. 38th St. Jamie Hill, SIOR, CCIM and Brian Hunt, CCIM with CB Richard Ellis/Oklahoma handled the negotiations.
***
M&M Express Services Inc. leased 4,900 SF at Wolf Point Industrial Warehouse, 1805 N. 106th East Ave. CB Richard Ellis/Oklahoma handled the negotiations.
***
Mattresses to Go leased 4,230 SF at Lewis Crossing, 6975 S. Lewis Ave. Mendy Parish, CCIM with CB Richard Ellis/Oklahoma handled the negotiations.
***
Respiratory Supply LLC leased 3,460 SF at Glen Oak Shopping Center, 519 E. 141st St. in Glenpool. Tony Aaronson with CB Richard Ellis/Oklahoma handled the negotiations.
***
General Acoustic renewed its lease for 2,700 SF at Shannon Square, 9433 E. 51st St. Jim Brown, CCIM and Stacie Stuart with CB Richard Ellis/Oklahoma handled the negotiations.
***
Under the Sun leased 2,478 SF at the former Popeye’s Restaurant, 11618 E. 86th St. North in Owasso. Mendy Parish, CCIM with CB Richard Ellis/Oklahoma represented the landlord and Doug Bauer with Bauer and Associates represented the tenant.
***
Alejandro Fernandez leased 1,403 SF at Scissortail Square, 12753 E. 41st St. Jim Brown, CCIM and Stacie Stuart with CB Richard Ellis/Oklahoma handled the negotiations.



Was this article helpful?

Related Articles

Leave A Comment?