Study Reveals Emergence of ‘South County’

A study commissioned by a group of local developers has identified an emerging community known as ‘South County.’
Although often referred to as south Tulsa, the study conducted by the Littlefield Group identified the communities of Jenks, Glenpool and Bixby as a larger defined area that shares more than fence lines.
The study, based on thousands of interviews, attempted to look more closely at perception, rather than identifiable boundaries in the area.
The study didn’t reveal many surprises for developer Mike Wallace, who is currently developing Providence Hills, his 21st housing addition in Jenks, but it did confirm some of the suspicions as to why people are moving to south Tulsa County, specifically to Jenks and Bixby.
The study revealed that the City of Jenks compared most favorably when compared to neighboring south Tulsa communities, coming out at or near the top in percentage points derived from a series of questions.
On the question of quality education, 38 percent of this surveyed ranked Jenks No. 1.
Jenks also ranked high on the comparison of quality of life, public safety and physical attractiveness. The city faired lower on the transportation and retail shopping opportunities traits.
Metro comparatives included communities from Sapulpa to Broken Arrow and from Owasso to Bixby.
Wallace said the private study will allow developers to plan and market home additions and developments.
“But,” Wallace told Don Diehl of the Jenks Journal, “when we put all of the South County communities together we have a wider community that has everything.”
The “brand assessment” study, which compared communities from across the Tulsa metropolitan area was ordered by Wallace Cos., the John Woolman Group, Simmons Homes and the Jenkins Group, all area developers.
Wallace said the survey’s purpose was to assess attitudes and awareness of individual communities in the south Tulsa region as they pertain to residential development, but the information also becomes a benchmark study of Tulsa and surrounding residential communities.
Methodology for the study incorporated both qualitative and quantitative research including interactive insight groups, interviews, ethnography and a quantitative telephone study.

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