Target Solution Foods

Tulsa Business Journal: Tell us a little bit about your business. When did/will you start it? Why? What is the overall mission of your business?
Target Solution Foods: Target Solution Foods, founded by Lisha Williams, is all about getting your day started well. I’ve been a personal trainer for a decade and the hardest thing to get people to realize is food is 85 percent of the battle.
I’m all about breakfast; it truly is the most important meal of the day. All these other breakfast cereals, like Kellogg’s Special K are about 100 calories a serving. That just sets a person up for the munchies all day long. TSF is nutritionally-dense food that tastes great and is easy to take with you.
This all came about after a quirky conversation at 5 a.m. with a client. The overall mission of TSF is education about health and wellbeing, fighting obesity and Type 2 Diabetes.

TBJ: If you have not yet started your business, do you have a timeline for when you will start it?
TSF: I still have to do some equipment testing to maintain the quality of the product. I hope to start production by fall of 2010.

TBJ: What is your background? What made you interested in starting this particular business?
TSF: I’ve owned my own personal training studio and gym, HI Fitness and Tanning, for nine years. I have so much energy compared to when I was younger and lived on sugar and white bread.
I’m always experimenting with healthy food, and breakfast is my main love. I probably eat more for breakfast than most women eat all day.
That’s my biggest struggle as a trainer: Getting people to eat breakfast. So I started making it for them.

TBJ: Have you started a business before?
TSF: My husband and I are both ex-QuipTrip managers, and we started Health Investments, Inc. in April of 2000.

TBJ: How are you funding your business?
TSF: Fortunately, OSU has a great staff available through the FAPC, I’ve done a lot of legwork and research myself, and my partner has been awesome. I’m just now coming into the big money part. I’m just going to have faith the right method will be made available at the time I need it.

TBJ: Have revenues been what you expected and/or hoped?
TSF: Just not there yet. Projections look awesome.

TBJ: Where would you like to take your business in the next year?
TSF: I would like to have all my equipment testing complete and have a manufacturing site in the works.

TBJ: In the next five years?
TSF: Everything will be done in steps and stages.
TBJ: What do you hope to gain from participating in the Spirit Award?
TSF: Who couldn’t use $30,000.00? That would pay for IP and my specialized equipment. Mostly, I have met the most incredible people through this experience. Plus, it has made me sit down (that’s hard for me) and put things on paper. I have a habit of keeping everything in my head.

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