The 7 Habits of Highly Successful Public Relations, Advertising and Marketing Executives

In business for a combined 113 years, four Tulsa advertising, marketing and public relations firms know a thing or two about how to build and maintain a successful practice.

David Littlefield, president and CEO at Littlefield Inc., 1350 S. Boulder Ave., Ste. 500, has been in the advertising and marketing business for 28 years. His firm, capitalized billings for which have grown more than 30 percent since 2006 to $28.7 million, employs 28. With a local portfolio boasting clients like BOK Financial, Ditch Witch, QuikPrint and the Tulsa Metro Chamber, the firm’s local specialization is its approach: “finding the best, more relevant message strategy that is going to produce results better, quicker, that if you were just guessing,” Littlefield said.
Kerry Walsh, president and founder of Walsh Associates at 200 E. Brady, Ste. 100, has been in business for himself for 38 years in Tulsa; Tammy Chick, managing director/senior account manager at the firm, is a 28-year veteran of the advertising and marketing world. The firm, which employs 18 and boasts capitalized billings that have grown 5 percent since 2006 to $5.8 million, has built a client portfolio that includes QuikTrip, Saint Francis Children’s Hospital, SemGroup, Philbrook Museum of Art, Tulsa Zoo and Living Museum and Holland Hall.
Schnake Turnbo Frank | PR, which will move its staff of 19 to new digs in the Thompson Building at 20 E. Fifth Street and plans to open an Oklahoma City branch before the end of next month, has been specializing in public relations and public affairs since 1970. The firm that publicized the state centennial has also done work for Flintco Companies, a slew of local colleges and universities, Saint Francis Health System, the State Chamber, and Verizon Wireless.
The married owners of Waller & Company Public Relations, a strategic public relations firm founded in 1996, boast years of experience in public relations and marketing. Barrett and Mary Wallers’ clients, up to 80 percent of which are Tulsa-based, include Tulsa Historical Society, ConocoPhillips and First Fidelity Bank. Last year the company claimed $450,000-plus in capitalized billings, and the Wallers expect the firm’s consistent 15-20 growth will continue into next year.
Obviously, top-notch, experienced management and sterling reputations do a lot to build and maintain a thriving business in the high-profile public relations, advertising and marketing sector. These firms’ remaining keys to success would build not only successful public relations or advertising and marketing firms, but any type of outfit needing a shot in the arm.

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