Tulsa Part of Pilot 16-Month Airport Security Program

The Transportation Security Administration approves an ad-sponsored airport security checkpoint enhancement system — known as SecureTray System — for use in all U.S. airports.
The announcement was made after nearly 16 months of live system testing in Tulsa and 14 small-, mid- and large-sized airports in 10 states.
SecureTray System is installed in every checkpoint within participating airports and is a low-tech solution for areas filled with high-tech equipment. It’s simply a specially-built rolling cart (used to recycle bins from the end to the front of checkpoints); two oversized stainless steel tables (custom-fitted to each side of the checkpoint’s existing x-ray equipment); and bright-white bins with advertisements affixed to their inside bottoms.
“Revenue from the sponsorships pay for all the equipment, as well as its installation and ongoing maintenance,” said Joseph Ambrefe, president of SecurityPoint Media LLC; the company that invented the now approved, patented system. “This means no cost to the airport, its passengers or the TSA.”
Major advertisers, including Sony, Zappos.com and Kyocera — as well as auto groups and entertainment complexes — quickly seized the opportunity to sponsor the SecureTray System during the pilot. Funds from their sponsorships were used to spare U.S. taxpayers equipment and operational expenses usually covered by the TSA. (An estimated $1 million to date.)
Some airports share in the revenue, a welcome perk when being faced with rising operational costs and declining budgets. Even so, revenue is not the only reason airports appreciate the program.

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