Williams & Williams Debuts Internet-based Real Estate Auction

Tulsa-based real estate auctioneer Williams & Williams has debuted “Online Only Auctions,” an online auction service, where investors and consumers bid and purchase real estate via the Internet.
Through Online Only Auctions, bidders register, search and bid on properties for free and have 24-hour access to properties with auctions held each month and closing on the properties within 30 days of the sale.
“The local investor market has become saturated,” said Dean Williams, president and CEO of Williams & Williams in a release.
“Declining local markets are now ‘buyer markets,’ and buyers are waiting for sellers to continue to drop their prices. A program like Online Only Auctions targets these markets and help bring the investors to the properties that much quicker.”
Properties can be submitted for auction at any time and can be placed online for sale during the next available online auction cycle. Williams & Williams then markets the properties through a variety of channels, including property signs, direct-mail, print advertising, e-mail auction alerts and the Williams & Williams Web site.
Through partnerships with RealtyTrac, Zillow and Mapquest, buyers can obtain detailed property information, get estimated property values and find the exact locations of the property. Buyers can also find a wealth of information about the property listed on the Web site, including important disclosures, opening bid, terms of the sale and several interior and exterior photographs.
“With the state of the mortgage industry today, ‘Online Only Auctions’ stands to not only make the exchange of real estate that much more efficient and convenient, but also help those borrowers who are seeking better ways to liquefy their property assets,” said Williams. “This could have resounding positive effects on the mortgage industry.”

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