eMotion Media, LLC of Tulsa has secured $750,000 in venture capital financing to expand marketing, finalize additional product features, further enhance the firm’s video hosting web site, and implement process automation.
The Oklahoma Seed Capital Fund led the Series A round and invested $400,000. TSF Capital in Tulsa invested $150,000, and the balance of the round was supplied by individual investors. Of that, $50,000 was new money, and $150,000 was an earlier investment that was converted to this round.
Founded in 2003, eMotion Media has developed a proprietary DVD technology that gives photographers a higher quality, less expensive way to present and sell their photographs.
“We knew eMotion Media because they have been an i2E client and received a Technology Business Finance award previously, and we were impressed with the quality of their technology,” says Greg Main, i2E CEO and president. “The company has a good go-to-market strategy, traction with customers, and has received market validation from the industry.”
Using eMotion’s designer templates, photographers can create a professional, production quality media presentation that includes music, motion, and special effects. Professional Photographer Magazine recognized eMotion Media with a 2008 Professional Photographer Hot One Award as one of the best new technology products in the industry.
“We have proven our concept,” says Brian McMurray, eMotion Media CEO, “and reached the point where we could run the business without additional investment, but we couldn’t grow. Now we can increase our marketing and business development efforts. There are more than 150,000 professional photographers in the US alone who can benefit from our services.”
The company also offers a photo-proofing tool that photographers can use to present images to customers in a high-quality, digital media format. This means that brides can grooms can view a DVD of their wedding proofs with friends and family on a wide screen TV. The photographer shows his or her prints to their best advantage, eliminates the expense of printed proof books, and protects against authorized copying.
“We produce a very high-end product at a reasonable rate,” McMurray says. “Our pre-built templates allow photographers to create beautiful arrangements of their photographs, and our unique production capabilities allow us to turn orders around in two to three days.”
The investment in eMotion Media is the second for the $7.025 million Oklahoma Seed Capital Fund, managed by i2E Seed Capital, LLC, a subsidiary of i2E, Inc. State funding was authorized by Oklahoma voters in 1988, funded in 2006 for the first time, and is provided through the Oklahoma Center for the Advancement of Science and Technology (OCAST). The Oklahoma Development Finance Authority and the Oklahoma Capital Investment Board are co-investors.
Based in Tulsa, eMotion Media, LLC (www.emtionmedia.com) is a media services company that serves the professional photography market.
i2E, Inc. is a private not-for-profit corporation focused on wealth creation by growing the technology-based entrepreneurial economy in Oklahoma. i2E is a strategic partner of and is funded by OCAST, the Oklahoma Center for the Advancement of Science and Technology.