UPDATE: Funeral for Lloyd Schuh Sr. Scheduled for Monday

Lloyd Schuh Sr., who in 1948 founded the Little Rock direct-mail and promotional products company now known as LSC Marketing, died about 8 a.m. on Friday, ArkansasBusiness.com has learned.

He was 94.

Schuh was a pioneer in direct-mail marketing and part of the first generation of advertising and marketing professionals in Arkansas. He received the Advertising Federation’s Lifetime Achievement Award in 1995.

Schuh is survived by his wife of 71 years, Norma Schuh; three sons, Lloyd Schuh Jr., Ron Shue and C. Scott Schuh; and a number of grandchildren and great-grandchildren.

Visitation with the family is scheduled for Sunday from 1 to 3 p.m. at Ruebel Funeral Home, 6313 West Markham St. in Little Rock. A funeral will be held at the funeral home at 11 a.m. on Monday.

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